e.l.f. Cosmetics Advertisement

Overview: An e.l.f. advertisement I created for a lip oil product. I really enjoy their products and branding, so I wanted to create something on my own and showcase my skills in product photography while maintaining a consistent look with what they have used in their previous ad campaigns. Solution: I researched e.l.f.’s past campaigns to understand their lighting, color, typography and composition choices. I photographed the product with my digital camera and refined the image in Lightroom. The final ad blends my photography with e.l.f.’s visual style to create a polished, brand-consistent piece.